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Marketing For the Three Kings Day
 
I remember that when I was about 5 years old, I was told by my parents to place my shoes by the door on the night of January 5th. Because the three kings will come by and will leave a gift for me if I was good during the previous year.
 
The Three Kings Day or Epiphany is a Christian holiday that I believe is being celebrated on most Latin American countries.  This is the holiday where parents spend more money to buy gifts for their kids, than Christmas.   Most businesses develop campaigns for the Three Kings Day besides Christmas. 
 
In Canada, we have a large Spanish population but companies are not targeting to Spanish Customers and not developing targeted campaigns to generate sales like for this holiday.
 
In USA, where there is a Hispanic population of over 45 million, things are different.  Traditional American companies like Wal-Mart are targeting to Spanish customers and developed campaigns for the Three Kings Day to attract customers to their doors.

Eventough, this is a Christian Holiday.  This holiday has also became tradition in some countries. Do they celebrate the Three Kings Day where you live?

 

2008 has been a tough year for many people around the world and one of their best years for other ones.
 
I think we are all being worried about what will be happening this year due to the economic challenges on what the world is facing these days.  I have also seen evidence of these worries from some clients
who decided to cut back a bit on their marketing campaigns and just focus on what is currently working for them and not to explore new opportunities.
 
On the other side, we have acquired some new clients who have realized that it is the time to diversify their market base and promote their products/services worldwide.   They use our services for translating their website into different languages.
 
I think that is one of the best approaches to take is to view the world as your market base.   We can all see on marketplaces such as Ebay where people from all around the world are buying and selling.  Someone from China might be selling a product to someone in Mexico and vice versa.  It’s all about the need, wants and of course pricing .
 
Bad Timing, Good Spirit.  That’s all I have to say.

Cheers,

Connie Burstin